3rd International PR Conference in Bangalore

Global Communication Association (GCA) in association with Public Relations Council of India (PRCI) is organizing its 3rd International Conference, this time in Bangalore, India on 26-27 November 2009 at Hotel Lalit Ashok, Bangalore.

The 2007 inaugural conference of the Global Communication Association at Shanghai & 2nd International Conference in Oman during the year 2008 was a great success.

Academicians, Policy Makers, Corporate Executives, Representatives from NGO’s and Research Scholars are invited to contribute papers on topics related to the theme “GLOBAL VILLAGE: Are we there yet?” or just participate as a delegate.

For more information on the event, you may visit www.globalcomassociation.com or www.prci.in or www.prciblr.in or mail to info@prci.in

Regional Seminar on TV News

Media Information and Communication Centre of India (MICCI) in collaboration with Friedrich Ebert Stiftung and CorePR, are organising a one day seminar on "TV News: Market Forces vs Social Responsibility" in Chandigarh on 21st August 2009.

This is an open forum in which the communication professionals, opinion leaders, and others are participating to brain storm on the growing commercialisation, and becoming entertainment oriented with 'news value' becoming more of a 'nuisance'.

Please respond back and email back to me for more details and participation in the debate.

CJ . CorePR

PR eSense

Download the pdf of the June 2009 issue of PReSENSE.

Design is the Differentiator!

Any brand to survive the aging process must look at the design component and it is more true for the print media with its dwindling circulation (world wide, though it is a little different story in India). We have seen various newspapers experimenting with its mast and a little about the page layouts, but Hindustan Times has undergone a complete metamorphosis with its more smart-looking designing.
In a word of competing brands and mushrooming 'me-too' products, the design emerges as the clear differentiator that adds value to the money one spends.
HT has acknowledged the presence of competition and numerous other access points for a prospective reader to get information and news and entertainment, and has clearly won over the hearts of the youthful India with its make over.
The mast set in lower case in a strong Swiss expanded type font, it is Vonness, in fact, in double color, stands our strongly, and the famous Florida based designer Mario Garcia has done an excellent job in carrying the design elements across various other pull outs and add-ons.
The clever use of color to highlight select words in the headlines or other text adds zing to the entire process of going through the newspaper. These 'hooks' indeed provide an entirely new experience of scanning a newspaper for a reader who is spending less and less time with it...approximately 14 minutes on an average.
It is however would be interesting to closely watch its circulation stats as to how the youthful design is impacting the readership.

CJ